As the Social Media Marketing Associate at Bonobos, I worked on a lean team reporting into the head of marketing, and later the head of editorial content. Because of that I got to do A LOT of different things for Bonobos’ social accounts — everything from writing copy, to taking photos, to producing social shoots, to prop styling, to seeding product to influencers, to running social campaigns and giveaways, to community management, to writing quippy copy that helped advance the new brand identity. This was truly a trial by fire and I ran our social presence for over a year, growing following and engagement steadily throughout my tenure.
Bonobos spring preview, captured by me.
Bonobos spring preview, captured by me.
Prop styling and wardrobe by me. In-house photography.
International Women’s Day post, copy and concept by me. In-house photography.
Concept, copy, and prop styling by me for Bonobos social.
New Years’ Campaign featuring influencer imagery, concepted, coordinated, and written by me.
An employee spotlight content series that was concepted, written, styled, and art directed by me. In-house photography.
Product seeding by me. Image and prop styling by @thepacman82.
In-house campaign photography. Caption by me for social.
Prop styling and copy by me. In-house photography.