For the Duolingo English Test’s 5th anniversary, I led a content campaign that celebrated the DET’s student-centered approach to testing. Our tagline, Transforming Testing For Good, tapped into the insight that the DET disrupted the testing industry to help empower students. Key components of the campaign were a hero video, social media content, email marketing, and swag giveaways.
The piece included testimonials, statistics, and interviews with senior leadership at Duolingo, including CEO and founder Luis von Ahn.
Creative direction by me. Production, edit, and color by Westbound Filmworks. Motion graphics by Wicked Tale Motion Graphics.