My main role at Victoria’s Secret was to produce live, in-the-moment content for social feeds. I acted as the main point of contact for professional photographers and videographers, but also as the woman behind the camera for all social media content including photo, video, interviews, and more. I also launched the Snapchat presence and the Instagram Stories presence for the brand’s 60+ million followers.
Some events I captured and produced live content for included:
The Victoria’s Secret Fashion Show (2018)
Balmain’s collection launch with Victoria’s Secret
Villa Victoria, an all-inclusive weeklong influencer retreat
Galentine’s Day
Fashion Show castings
Martha Hunt, captured by me.
Instagram story of Josephine Striver and Romee Strijd celebrating Galentine's Day, captured by me.
Lais Ribeiro wearing the fantasy bra, captured by me.
Elsa Hosk promoting a new perfume. Photo by Jason McDonald, art direction by me.
#EveryDayAngel campaign featuring, clockwise from top left: Sara Sampaio shot by Andrew Day. Candice Swanepoel shot by Phil Oh. Lais Ribeiro shot by Jason McDonald. Martha Hunt shot by Phil Oh. Art direction by me.
Cindy Bruna at the Victoria’s Secret Fashion Show, captured by me.
Detail of Balmain collection jacket, captured for VS Instagram Stories by me.
Martha Hunt backstage. Photo by Jason McDonald, art direction by me.
Example of on-site product seeding, styled and shot by me for Villa Victoria.